Social Media, Pop Culture, and Politics
Social Media has had an enormous influence in our everyday lives and has made its mark on American politics. Dating back to 1994 when Senator Diane Feinstein, a Democrat of California, put up the first campaign web site. (Curtis) Social Media has become a liable way to attract different people throughout the United States. Among most social media networks Twitter has become one of the most popular media sites. Sites like Twitter and Facebook have made sharing news easy and viewable by thousands of people. Campaigners and voters have switched over to social and mobile media as their source of political information. During the 2012 Presidential election I remember relying heavily on social networks. It was the first election that I would be able to take part in and I wanted to make a difference. Twitter, Facebook, and YouTube were among the most popular websites for political information with college students.
Politicians can gain insight on the publics popular opinion by calculating likes and re-tweets. Social Media has made it easier to connect with others. During the height of demonstrations in Iran, street organizers tweeted safe locations for impromptu protest. Organizations use Facebook and Twitter to post details on town hall meetings, details for tea parties, and even State of the Union. Since politicians would rather have millions of individual supporters the Internet gives them a chance to raise money online.
Social Media in Politics have also had the help of pop culture to gain supporters. Celebrities such as Jay-Z, Beyoncé, P. Diddy, Bruce Springsteen, Matt Damon, and many others have all voiced their opinions on their political views. Which in return their fans and followers have had the chance to be influenced on their political views as well. I had my own political views on my first election but it did not hurt to see that my favorite star was a supporter as well. President Obama use his celebrity endorsements to his advantage and look where it has got him…The White House.
I believe the use of social media will continue to increase in politics. Campaigners will relay more on social and mobile media, viral videos, political apps for phones, iPad’s, and tablets, and websites were political contributors can donate to their perspective candidate. Pop Culture will continue to influence supporters and get people out to vote.